Sell off is a phrase commonly used in business or finance to refer to the act of disposing of assets or holdings quickly and at lower prices. There are several synonyms for sell off, including offload, liquidate, divest, and unload. Offload emphasizes the removal of a burden, while liquidate refers to converting assets into cash. Divest primarily refers to the sale of a business or an organization's holding. Unload emphasizes the desire to get rid of something quickly. Other synonyms include auction, dispose, and dump. It's essential to select the right synonym based on the context of the sentence to ensure clear communication.