A "shop window" is the storefront display of a shop that showcases products or services for customers to see. Synonyms for the term include "showcase," "display window," "store window," "sales display," "storefront," and "window dressing." Each of these terms refers to the physical window display that shops use to attract customers with attractive products and offers. A well-presented display can boost sales and draw customers in, making it a crucial part of any retail business. These synonyms are often used interchangeably, reflecting the importance of the concept as a key aspect of shopping experiences.