What is another word for split run?
Pronunciation: [splˈɪt ɹˈʌn] (IPA) 
Split run is a term used in publication and advertising which refers to the division of a publication's print run into multiple versions, with changes made to different segments. Split runs can involve testing different headlines, images or advertisements to see which performs best with different audiences. Some synonyms for the term split run include A/B testing, modified split run, fractional run, and targeted circulation. These methods are employed to optimize the effectiveness of advertising campaigns, improve the targeting of specific demographic groups or to optimize a product's message. Split runs are an important tool in evaluating advertising effectiveness and the preference of an audience.
