What is another word for trade name?
Pronunciation: [tɹˈe͡ɪd nˈe͡ɪm] (IPA) 
A "trade name" is a term used to refer to the name under which a company does business. The term is often synonymous with "business name", "commercial name", or "brand name". These terms all refer to the name or label that a company uses to identify itself to customers. Other synonyms for "trade name" include "firmname", "trade mark name", "corporate name" and "company name". Usage of these synonyms may vary depending on industry or context, but they all carry the same meaning. A company's trade name is important for marketing and branding purposes and should be carefully chosen to represent the company's values and objectives.
