A trademark is a recognizable symbol, phrase, design or mark that represents a particular company, product or service. There are several synonyms for the word trademark, such as brand, logo, trade name, service mark, hallmark, emblem, insignia, sign, and identity. A brand is a trademark that represents the entire company and its vision. A logo is a graphic symbol or design that represents the company or product. A trade name is a legal name that a company uses or registers to conduct business. A service mark is a trademark used to identify a service rather than a product. An emblem is a symbol that represents an organization or idea. An insignia is a badge or emblem that represents an individual's rank or membership in an organization. A sign is a symbol or visual representation used to convey information, and an identity is the collective image or personality of a company or brand.