Trademarking is the process of legally protecting a name, logo, or other symbol that represents a company or product. Synonyms for trademarking include registering, securing, patenting, branding, and copyrighting. Registering a trademark involves submitting an application to the appropriate government agency and paying a fee to secure exclusive rights to the symbol. Securing a trademark is essential for protecting a company's brand identity and ensuring that competitors do not market similar products under a similar name or logo. Patenting is a similar process that protects unique inventions and products by granting exclusive rights to the owner. Branding refers to the process of creating a unique image and identity for a company or product, which may include trademarking specific names or logos. Copyrighting prevents others from reproducing or using an owner's copyrighted work without permission.