What is another word for under pricing?
Pronunciation: [ˌʌndə pɹˈa͡ɪsɪŋ] (IPA) 
Under pricing means the practice of selling goods or services at a price lower than the market value or the cost price. There are several synonyms for under pricing, including undervaluation, underestimation, lowballing, and underselling. Undervaluation means pricing an asset below its actual value, while underestimation refers to the act of underrating or considering something as less important than it is. Lowballing means offering a price that is unreasonably low or inadequate, while underselling refers to the sale of goods or services at a price lower than the competitors. In business, under pricing could be a useful strategy to attract customers and gain market share, but it may also lead to lost profits and damages to the brand's image.
