What is another word for under-cutting?
Pronunciation: [ˌʌndəkˈʌtɪŋ] (IPA) 
Under-cutting is a term commonly used in business to refer to price reductions made by a company in an effort to gain a competitive edge in the marketplace. However, there are a number of synonyms for under-cutting that can be used to describe this practice. Some of these include price slashing, discounting, reducing prices, lowering costs, and offering deals. The use of these synonyms can help to avoid repetition in business writing, while still conveying the same message about a company's pricing strategy. Ultimately, the goal of under-cutting or any of its synonyms is to increase sales and revenue.
