What is another word for under-price?
Pronunciation: [ˌʌndəpɹˈa͡ɪs] (IPA) 
When it comes to setting prices, it is important to strike a balance between affordability and profitability. Under-pricing your products or services can lead to lower profit margins or even losses. Synonyms for under-price include undervalue, lowball, undercut, and undersell. Undervaluing means to assign a lower value to something than what it is worth. Lowballing involves offering an extremely low price to buy something. Undercutting refers to selling something at a lower price than what your competitors are selling it for. Underselling is the act of selling something for less than what it is worth or less than what you could get for it. Using these synonyms can help avoid under-pricing while still offering affordable prices.
