Under-pricing refers to setting a price below the market value. Its antonyms are over-pricing, premium pricing, and charging premium rates. Over-pricing is the act of setting a price above the market value, which may lead to lower sales and lower customer satisfaction. Premium pricing, on the other hand, is the act of setting a higher price for a product or service to show the perceived quality, luxury, or exclusivity. Charging premium rates means charging a higher price for a superior or specialized product or service. While under-pricing may attract customers, it can harm the business in the long run by lowering the perceived value of the product or service.

What are the antonyms for Under-pricing?

• v.

  • undercut
  • add
  ,
  • build up
  ,
  • reinforce
  ,
  • strengthen
  .
  • underrate
  • exaggerate
  ,
  • increase
  ,
  • overassess
  ,
  • overestimate
  ,
  • overrate
  ,
  • overvalue
  ,
  • praise
  ,
  • raise
  .

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