The phrase "were mad for" typically implies a strong passion or desire for something. However, when looking for antonyms (words with opposite meanings) to this phrase, we can consider words that convey indifference, disinterest, or dislike. Some possible antonyms include "apathetic," "uninterested," "bored," "nonchalant," "detached," or "disengaged." Other antonyms could be words that suggest a lack of intensity or fervor, such as "calm," "serene," or "unexcited." Whatever the antonym, it offers an alternative perspective on the original phrase, highlighting the different attitudes and emotions that words can evoke.