What is another word for abm?
Pronunciation: [ˈabəm] (IPA) 
ABM or account-based marketing refers to a B2B marketing strategy that involves targeting high-value accounts with personalized marketing campaigns to achieve better ROI. Synonyms for ABM include key account marketing, strategic account management, and targeted account marketing. These synonyms highlight the importance of focusing on high-value accounts rather than casting a wide net with generic marketing campaigns. Other related terms for ABM include account-based sales, account-based intelligence, and account-based experience. All these terms emphasize the critical role of personalized marketing tactics that take into account the unique needs and preferences of each targeted account to achieve better engagement and conversions.
