Artificial coloring is a commonly used term in the food industry, but there are several other terms that can be used to refer to it. One of the synonyms for artificial coloring is food dye, which is a substance that is added to food to alter its color. Another synonym is additive color, which refers to the color that is added to a food product through the use of a coloring agent. Some may also refer to artificial coloring as food coloring, while others may use the term synthetic color. Regardless of the terminology used, it is important for consumers to be aware of the presence and potential effects of artificial coloring in their food.