What is another word for consumer sovereignty?
Pronunciation: [kənsˈuːmə sˈɒvəɹˌɪnti] (IPA) 
Consumer sovereignty is the concept that consumers have the power to dictate which goods and services are produced and how they are produced. It can also be referred to as consumer power, consumer control or customer sovereignty. Another synonym for the term could be 'buyer power'. This refers to the control that the consumer has over the entire buying process. Customer choice could also be an ideal term that captures the power of the consumer in determining a brand's success or failure. The customer is king is yet another phrase that is used frequently to describe consumer sovereignty. It is a phrase that recognizes the power that consumers have over businesses. Overall, there are many words that can be used to describe the power of the consumer and how important their satisfaction is to business success.
