What is another word for consumer research?
Pronunciation: [kənsˈuːmə ɹɪsˈɜːt͡ʃ] (IPA) 
Consumer research involves studying the behavior of individuals, groups, or organizations as they purchase and use goods and services. There are various synonyms for the term, including market research, customer research, shopper research, and user research. Market research involves analyzing the market trends, demand, and competition. Customer research focuses on understanding customer needs, behaviors, and preferences. Shopper research refers to studying the shopping habits and decision-making of consumers. User research concentrates on user experience and design. All these synonyms share a common goal, which is to provide businesses with insights that can help them better understand their customers and improve their products and services.
