Market research is the process of gathering information about a product or service to be offered in the market. It is a crucial step in developing marketing strategies and making informed business decisions. Synonyms for market research include market analysis, market intelligence, customer analysis, market investigation, and market survey. These terms commonly refer to collecting data about customers, competitors, and industry trends to evaluate market demand, opportunities, and potential risks. Other synonyms for market research may also include consumer research, market testing, audience research, or product research. Regardless of the terms used, the ultimate goal of market research is to provide valuable insights that can help businesses make better decisions.