Counterpersons are individuals who work behind a counter, attending to the needs of customers. They are often found in retail stores, gas stations, fast food restaurants and supermarkets. Synonyms for counterpersons include service representatives, sales associates, customer service agents, store clerks, cashier, front-line staff and checkout operators. These are all individuals who engage with customers to provide assistance, information and support on the products or services provided by their respective organization. Each of these synonyms depicts a similar role and function to counterpersons and is used interchangeably in different contexts. Regardless of the terminology used, the primary objective of these individuals is to provide excellent customer service and portray a positive image of their brand.