A Gallup poll is a well-known term in the world of public opinion surveys. Essentially, it is a type of market research technique that is used to gather information about the opinions, attitudes, and behaviors of a specific group of individuals. While "Gallup poll" is the most commonly used term to describe this type of survey, there are other synonyms that can be used to capture the same meaning. These include "opinion poll," "survey research," "public opinion research," and "market research." Regardless of the terminology used, polls serve as a valuable tool for businesses, politicians, and other organizations to gain insight into the thoughts and opinions of their constituents or target markets.