The phrase "gets a load of" generally implies that someone is noticing or experiencing something in a significant way. Its antonyms would be phrases like "ignores," "disregards," or "overlooks." These alternatives suggest that someone is either not aware of or not interested in the thing that is being referenced. Another antonym could be "dismisses," which implies that someone is actively choosing to disregard something. Likewise, the phrase "remains indifferent" could be used to suggest someone is aware of something but not affected by it. When looking for an antonym for "gets a load of," it's important to consider the context and tone of the statement to choose the appropriate language.