Impulse buying can also be referred to as spontaneous buying, unplanned buying, or spur of the moment buying. It is a sudden urge to purchase an item without any prior planning or consideration. This type of behavior is common among consumers who are easily influenced by their emotions, desires, or external stimuli like advertising or promotions. Other synonyms for impulse buying include compulsive buying, emotional buying, or reactive buying. While this behavior can lead to instant gratification, it can also cause regret and financial strain. It is important for consumers to be mindful of their spending habits and make conscious decisions based on their needs and budget.