"Matter of fact" is a commonly used phrase in our day-to-day conversations and writing. Synonyms for "matter of fact" include phrases like "straightforward," "unadorned," and "unembellished." Other synonyms include "plain," "simple," "direct," and "blunt" - all of which suggest a tone that is concise and straightforward. Furthermore, you can also use phrases like "no-nonsense," "sober," and "unromantic" to convey the same meaning as "matter of fact." These synonyms are often used to describe a writing style or conversational tone that is neutral, frank, and objective, devoid of any emotions or personal opinions. In brief, there are many synonyms for the phrase "matter of fact," and each of these suggests a tone that is factual, objective, and impartial.