A media event is a term used to describe an event that is designed to generate media coverage and public attention. Some synonyms for the term include publicity stunt, PR event, media sensation, press event, news conference, and photo opportunity. These words all describe events that are created for the purpose of attracting attention from media outlets and the public. Media events can be used by companies, politicians, and celebrities to promote their brand or cause. They may include red carpet events, product launches, charity fundraisers, and political rallies. Regardless of the type of event, the goal is always to create buzz and attract attention.