Photo op is an informal term used to describe an opportunity to take a photograph that could potentially be used for publicity or promotional purposes. There are several synonyms for photo op, including photo opportunity, photo opportunity event, photo call, photo opportunity session, and photo op moment. These phrases are often used by journalists, public relations professionals, and politicians to describe events or situations that are likely to generate media coverage. Synonyms for photo op can also be used sarcastically to suggest that a particular event or photo is contrived or staged solely for the purpose of generating positive publicity. Regardless of how it is used, the term photo op remains a popular phrase in media circles today.