Medializing is the process of making something more central or bringing it to the forefront. Other synonyms for this term include prioritizing, highlighting, emphasizing, focusing, and placing emphasis on. These words all describe the act of making something more important or prominent. When we medialize a particular issue, we are drawing attention to it and elevating its position within a given context. This can be a useful tactic in marketing or in social activism, as it can help draw attention to important causes or products that might otherwise be overlooked. Ultimately, whether we call it medializing or something else, this process is a critical tool for creating change and driving progress.