Pop psychs is a slang term commonly used to refer to the mass market psychology literature aimed at the general public. Some synonyms for this term can be self-help, mass market psychology, popular psychology and pop psychology. In recent times, there has been a rise in the popularity of self-help books and pop psychology literature, with bestsellers such as "The Power of Now," "The Psychology of Self-Esteem," and "The Four Agreements." While some critics argue that these books offer simplistic solutions to complex problems, others see them as a useful guide for personal development. Regardless of personal opinions, the demand for pop psychology books continues to grow.