What is another word for pseudo-events?
Pronunciation: [sˈuːdə͡ʊɪvˈɛnts] (IPA) 
Pseudo-events are created to generate publicity and promote a product or service, therefore, they don't have much substance or real value. These events are often created by PR professionals or marketing teams in order to manipulate public opinion. Synonyms for pseudo-events include contrived events, staged events, artificial events or orchestrated events. These terms suggest that the event is not genuine, but rather a carefully planned and manufactured attempt to grab attention and generate buzz. Other related terms include manufactured news, publicity stunt, or artificial hype. While pseudo-events may be successful in generating short-term interest, they lack authenticity, and can ultimately harm a brand's reputation.
