A variety shop, also known as a general store or convenience store, is a retail establishment that offers a wide array of items. Some common synonyms for a variety shop include a general merchandiser, emporium, superstore, or multipurpose store. Other alternatives may include a dime store, five-and-dime, department store, or discount store. These retailers typically sell a mix of products, ranging from groceries, household items, clothing, toys, and other knick-knacks. Whatever you may call them, variety shops have been around for decades and are popular among shoppers who value convenience and affordability.