Damage control is the act of minimizing or repairing damage caused by an incident or negative situation. There are several synonyms that can be used in place of this term, including crisis management, reputation management, damage limitation, and mitigation. Crisis management is commonly used to refer to situations where quick action is required to ensure the safety of people or assets. Reputation management is often used in situations where a company's image or brand is at risk. Damage limitation and mitigation are also commonly used to describe efforts made to minimize the impact of a negative event. Overall, these synonyms all refer to the same concept of taking action to minimize the harm caused by a problem or crisis.