Flacks are individuals who promote and advocate for a particular person, product, or idea. There are many synonyms for this word, including publicists, agents, spokespersons, representatives, advocates, and propagandists. Publicists are particularly adept at generating media coverage and publicity, while agents specialize in representing and negotiating on behalf of their clients. Spokespersons are individuals who speak on behalf of an organization or cause, while representatives are individuals who serve as the voice and face of a group. Advocates are passionate about advocating for a particular issue or cause and may work tirelessly to promote it. Propagandists, on the other hand, use persuasive tactics to promote their views or agenda.