What is another word for Focus Group?
Pronunciation: [fˈə͡ʊkəs ɡɹˈuːp] (IPA) 
A focus group is a tool used by businesses to gather feedback on new products, advertising campaigns or marketing strategies. The term focus group is sometimes used interchangeably with other terms such as discussion group, feedback group, or insight team. A discussion group refers to a similar process where participants are asked to discuss a topic of interest, whereas feedback group may be more specific to gathering feedback on a particular product or service. Insight team is a broader term that refers to a group of individuals who are tasked with analyzing data and trends to provide insights to a business. Regardless of the term used, the ultimate objective is to obtain insights and feedback from a representative sample of the target audience.
