GIPS, or the Global Investment Performance Standards, refers to a set of ethical standards for investment management firms that govern the calculation and presentation of investment performance. Some synonyms for GIPS might include investment performance standards, ethical investment standards, or investment accountability guidelines. Other related terms might include performance measurement standards, performance reporting standards, or fiduciary responsibility guidelines. Regardless of the specific term used, the underlying principle remains the same: to ensure that investment management firms are held to a high standard of performance and transparency, thus promoting trust and confidence in the financial industry. Ultimately, the goal is to protect the interests of investors and ensure that they receive accurate and reliable information about the performance of their investments.