Goody-goody is an adjective used to describe someone who is excessively or insincerely well-behaved. Synonyms for goody-goody include sanctimonious, self-righteous, priggish, holier-than-thou, pious, puritanical, and smug. Just like a goody-goody, someone who is sanctimonious pretends to be morally superior, while self-righteous people are convinced of their own moral correctness. Someone who is priggish is rigidly moralistic, while someone who is holier-than-thou considers themselves more religious or virtuous than others. Pious people are extremely religious, while puritanical people are strict in their moral codes. Finally, someone who is smug is overly confident and satisfied with their own superiority.