Innovation, in actuality, is often the result of generations of product development that involves many iterations and numerous failures. Real Innovators are those who ultimately reorganize and re-format a culmination of this iterative know-how into a fabulous framework leading to a successful new product, novel process and a stronger company. iterative innovation has always been as important as seminal innovation, imho, involving significant risks that often come with exceptional rewards.
Deodatta V. Shenai-Khatkhate