Mass culture, also known as popular culture or mainstream culture, refers to the products, activities, and experiences that are widely consumed and enjoyed by the general public. Synonyms for mass culture include pop culture, consumer culture, commercial culture, and media culture. Pop culture specifically refers to the music, film, television, fashion, and other forms of entertainment that are popular within a certain time period. Consumer culture emphasizes the role of advertising and marketing in promoting and shaping consumer preferences. Commercial culture emphasizes the profit-driven nature of mass culture, and media culture highlights the power of mass media in shaping public opinion and values.