When it comes to synonyms for the phrase "plays on," there are a number of options to choose from. Some of the most common alternatives include "manipulates," "exploits," "uses," "leverages," "capitalizes on," and "takes advantage of." Depending on the specific context in which "plays on" is used, other options might include "utilizes," "orchestrates," "directs," "channels," or "harnesses." Ultimately, the right synonym for "plays on" will depend on the meaning you are trying to convey and the specific tone you want to strike in your writing.