What is another word for product placement?
Pronunciation: [pɹˈɒdʌkt plˈe͡ɪsmənt] (IPA) 
Product placement is a common advertising tactic in which a brand's products are displayed or featured in movies, television shows, or other forms of media. This marketing strategy is also known by several other terms, including embedded marketing, brand integration, branded entertainment, and stealth advertising. No matter what it's called, the purpose is to increase brand recognition and awareness by placing products in front of audiences in an unobtrusive way. Whether it's a character drinking a soda or wearing a certain brand of shoes, product placement can be an effective way to get a brand noticed and remembered by target audiences.
