Antonyms for the phrase "setting store by" could include "ignoring," "disregarding," or "dismissing." These terms suggest a lack of value placed on something, indicating a disregard for its importance or relevance. In contrast, antonyms for "setting store by" could also include "downplaying," "minimizing," or "underestimating," which imply a recognition of the object or concept's worth, but a refusal to give it priority. Using antonyms for "setting store by" can be helpful in identifying areas where a person may need to reevaluate their priorities or mindset. By considering the opposite of this phrase, we can gain a deeper understanding of how we prioritize our values and beliefs.