Conceive is a term that refers to the process of developing an idea, thought or plan in one's mind. While it's a commonly used word, there are plenty of synonymous options available that you can use to add some variety to your writing. Some great alternatives to consider include: develop, formulate, devise, create, hatch, generate, design, invent, imagine, and contrive. Each of these words conveys the same basic meaning as "conceive," but each brings its own unique nuance, making it suitable for different types of writing and different contexts. By exploring synonyms for the word "conceive," you can enhance the clarity, effectiveness, and impact of your written communication.