Tartrazine is a coloring agent commonly used in food, pharmaceutical and cosmetic industry. It is also known as E102 color, and it has been linked with some adverse effects like hyperactivity in children, asthma, and allergies. Due to this reason, many countries have banned its use, while some have restricted its use, and alternative coloring agents are being utilized. Some of the common synonyms for Tartrazine include FD&C Yellow No. 5, acid yellow 23, Brillant Yellow, CI19140, and lemon yellow. These alternative coloring agents provide the same color effect without posing any health risk to consumers.