Alcopops are popular alcoholic beverages usually enjoyed by young adults. They are often flavoured and come in small, brightly coloured bottles. Synonyms for alcopop include malt beverage, wine cooler or wine spritzer. Other alternatives include ready-to-drink cocktails, pre-mixed drinks, or canned alcoholic beverages. These types of drinks are also known as "beverage alcohol" or "flavoured alcoholic beverages". Alcopops have been criticised for promoting binge drinking culture and the normalisation of underage drinking. In some countries, restrictions on the marketing and sale of alcopops have been introduced as a result. Nevertheless, they remain popular and widely available in many countries.