Counterword, also known as a buzzword or cliche, refers to an overused or trendy phrase that has become trite and meaningless. Synonyms for counterword include catchphrase, tagline, slogan, jargon, stereotype, platitude, and banality. These words can be used to describe popular phrases that have lost their original impact and have become generic through overuse. A counterword is often used in marketing, advertising, and politics, but it can also be found in everyday conversation. Using synonyms for counterwords can help individuals and businesses to communicate more clearly and effectively by avoiding cliched language that may turn off their target audience.