What is another word for catchword?
Pronunciation: [kˈat͡ʃwɜːd] (IPA) 
A catchword is often used as a distinctive word or phrase that captures the essence of a concept, brand, or campaign. Some synonyms for catchword include slogan, buzzword, tagline, catchphrase, mantra, and motto. Slogan refers to a memorable phrase used in advertising to convey a product's benefit or qualities. A buzzword describes a trendy phrase relevant to a specific field or topic. A tagline is a short phrase used to sum up a brand or its offerings. A catchphrase is a popular, repeated expression often associated with a specific person. Mantra refers to a repeated phrase or word used to focus one's mind or achieve a goal. A motto is a phrase expressing the principles or aims of an organization or individual.
