What is another word for selling point?
Pronunciation: [sˈɛlɪŋ pˈɔ͡ɪnt] (IPA) 
The term "selling point" refers to a characteristic or benefit of a product or service that is promoted to attract customers. There are several synonyms for this term, including key feature, unique selling point, advantage, benefit, asset, attribute, strength, plus point, and value proposition. Each of these synonyms emphasizes a different aspect of the product or service that makes it stand out in the marketplace. For example, a key feature may refer to a specific aspect of the product design, while an advantage may highlight the benefits of using the product over competitors. Ultimately, when determining the best selling points, businesses must consider what matters most to their target audience.
