"Attention grabbers" are words or phrases that catch the reader's or listener's attention and draw them into what you're saying. There are many synonyms for "attention grabbers" depending on the context in which they're used. For example, in marketing and advertising, attention grabbers may be referred to as "hooks," "taglines," or "slogans." In public speaking, they may be called "openers," "intros," or "anchors." In writing, they can be called "grabby statements," "lead-ins," or "hooks." Regardless of the term used, the purpose of an attention grabber is to create interest, intrigue, and curiosity in the audience, so that they are motivated to engage with the content.