The term "brand name" is often used to refer to the specific name of a company, product, or service. However, there are numerous synonyms that can be used interchangeably with this term. Some common alternatives to "brand name" include "company name," "trade name," "product name," and "logo." In addition, some companies may use more specific terms for their brand names, such as "tagline," "slogan," or "catchphrase." Regardless of the specific term used, the purpose of a brand name is to establish a memorable and recognizable identity for a company or product, and to differentiate it from competitors in the marketplace.