There is also competitiveness to become the best subject.
"A Practical Guide to Self-Hypnosis"
Melvin Powers
This actually has worked in many cases because it adds the element of competitiveness to the procedure.
"A Practical Guide to Self-Hypnosis"
Melvin Powers
Racial thinkers applied the concept of human competitiveness to racial conflict instead of to individual competition.
"The Black Experience in America The Immigrant Heritage of America"
Norman Coombs