The phrase "cut prices" refers to the act of reducing the selling price of a product or service. There are several synonyms that can be used interchangeably such as lower prices, reduce costs, slash prices, price drop, discounted rates, markdowns, and bargain deals. The decision to cut prices can be motivated by a myriad of factors such as stiff competition, clearing out inventory, and boosting sales. By offering customers lower prices, businesses can attract new customers, retain old customers, and improve their bottom line. It is important for businesses to strike a balance between reducing prices and maintaining a healthy profit margin to ensure the long-term sustainability of their operations.