The term "pro positioning" generally refers to the act of presenting something or someone in a positive manner for the purpose of achieving a particular outcome or perception. Antonyms for this term may include "negative portrayal," "downplaying," "misrepresentation," "discrediting," or "vilifying." These antonyms focus on the opposite of highlighting the positive aspects of something or someone, but rather on intentionally highlighting the negative aspects. This can often be used as a tactic for discrediting or devaluing something or someone in order to achieve a desired outcome, rather than presenting a fair and balanced perspective.