Now, you needn't have studied marketing to know that there are two groups of people who can always be convinced to consume more than they need to: addicts and children. School has done a pretty good job of turning our children into addicts, but a spectacular job of turning our children into children. Again, this is no accident. Theorists from Plato to Rousseau to our own Dr. [Alexander] Inglis knew that if children could be cloistered with other children, stripped of responsibility and independence, encouraged to develop only the trivializing emotions of greed, envy, jealousy, and fear, they would grow older but never truly grow up.
Jean-Jacques Rousseau