The phrase "apply pressure" can be expressed in many different ways, depending on the context and tone of the message. Some synonyms for "apply pressure" include "exert force," "put the squeeze on," "push hard," "bear down," and "apply weight." Additionally, more gentle or subtle ways of communicating the need to apply pressure can include "encourage," "urge," "motivate," and "prompt." Other options might include "persuade," "impel," "insist," and "incite." By utilizing a variety of synonyms for "apply pressure," speakers and writers can more effectively convey their intended meaning and get their message across in a way that is clear and engaging to their audience.